Even in slight things the experience of the new is rarely without some stirring of foreboding.   Eric Hoffer



“Never Satisfied? Why They Bank on Your Unhappiness As a Key to Economic Growth”

What ultimately drives consumer confidence, the stock market and the growth of the economy? Better middle class jobs, disposable income and a general sense of happiness, or something close to that, no? Think again. This poignant video explains the real factors behind economic bliss - and why happiness in the system is diametrically opposed to your happiness:

OK, so this video is parody, despite being temptingly portrayed as leaked audio from an elite confab. But it summarizes the mass marketing mind control perpetrated against the population to further social engineering and maximize consumer profits.

The speaker, supposedly recorded in secret at "an exclusive 2012 Global Summit" comes from a not-far-from-reality Global Alliance for Growth firm. He brags that "We have amassed the largest bank of BIG DATA ever."

Using advanced algorithms and super computers, his firm has broken down vast quantities of consumer data concerning purchases, trending products, companion items, shopping habits, online trends, market survey responses and the like.

That data is boiled down, conceptually, into the CMI, or Consumer Mood Index, which summarizes buying habits in relation to overall attitude, converting it into a quantifiable economic factor.

Astonishingly, it shows that Dissfaction, not satisfaction, produces optimal economic growth.

Why? Because the best consumer is NEVER satisfied, chronically bored always looking for new installments of temporary happiness. Dissatisfaction is key to engaging in consumer shopping "rituals" - holidays, sales, promos and special releases.

This state is achieved largely through the media. This mock video dubs it "targeted behavioral stimulation," explaining with tech savvy that "tools like neuro-marketing, pharmaceutical instruments and strategic near memes" are used to create ideal consumer states.

In short, a saturated world of sophisticated advertisements, which are amplified by psychology present in the marketing pitch and in the synergistic pills and drugs used by large sectors of the population.

"We can specifically deliver through partnered-broadcast media and internet channels," the speaker touts, also identifying customizable neuro-marketing.

The program outlines how it will "directly target specific happiness factors" including:

Self-esteem factor
Intellectual development
Personal safety

Interestingly, these all have significant places on the Maslow's Hierarchy of Needs, a theory outlined by psychologist Abraham Maslow - a member of the secretive Tavistock Institute (involved in covert social engineering projects) - where the fulfillment of human needs and pursuit of "self-actualization" is tiered on a pyramid structure. (image not included)

While this can be used in a positive manner to better one's self and improve their living standard conditions, it can also be used by others to thwart progress and, well, keep people down in lower states of fear and want for basic survival.

Distortion of these values can also blur the goals of being a better person and cause us to focus on, for example, petty notions of self-esteem such as outer appearance ("improved" by make up, cosmetic surgery and fashionable clothing) rather than more substantial values of self-esteem based on internal qualities such as character, personality, and respectability.

In the consumer economic world, marketers appeal directly to these distorted perceptions of worth and lower basal appeals readily found in fear, sex, violence, worship of money etc.

Shortchanging Your Life, and Preventing Spiritual Growth

Creating feelings of inadequacy, poking at the perceived intelligence of the viewer, and especially marketing fear all serve to undermine the very satisfaction marker this parody video seeks to achieve, and also undermine the fulfillment of the human soul - keeping individuals short of happiness, security, love and more.

A sense of vulnerability in these and other categories - sold through media perceptions of both reality and fantasy - create instability and lack of security under Maslow's Hierarchy of Needs.

It not only prevents spiritual growth, connection to family, friends and nature - in short, general happiness and higher states of consciousness (mentioned at the beginning of the video as essential human qualities for stability), but they cause an emergency condition in the mind, where a vapid ritual of "seeking solutions" in the consumer marketplace can occur.

Ways to better one's appearance and attitude (self-esteem), one's place in society (by following trends) and to establish new levels of protection and adjustment to one's environment (security) are enough to send one into a marketable and suggestible state - or, on an all out shopping spree.

"I understand, this is a controversial subject," the unidentified speaker concludes. "How can we possibly prevent happiness? I have to ask you: how can we afford not to?"

So, there's a window into the real world - why things never get better in the news, why things are constantly upgraded and "improved," and why you never seem to be "good enough" next to the mirror of society.

Just remember:

But seriously ... think about it.

© Aaron Dykes