Major companies have only recently started to adapt their tattoo policies in an effort to attract new employees.

Because they do. Nearly one-third of people in the US say they have a tattoo , and 22% say they have more than one, according to a Pew Research Center survey published this week.

Having ink is common across all genders, races, and socioeconomic levels, but there are notable trends.

• More women (38%) have at least one tattoo than men (27%).

• Over half of lesbian, gay, or bisexual Americans have at least one tattoo, compared to 31% of straight Americans.

• Youngsters under 30 are more likely to have a tattoo (41%) than people 65 and older (13%).

Major companies have only recently started to adapt their tattoo policies to attract new employees. Within the last two years, Disney, UPS, and Virgin Atlantic reversed their bans on visible tattoos at work. Even the US Army, which didn’t allow soldiers to have tattoos until 2015, eased its bans on hand and neck tattoos last year.

Big picture: There’s a lot of money in getting…and then getting rid of…those leaping dolphin lower back tats. The tattoo industry is expected to hit $3.9 billion by 2030, according to Fortune Business Insights, and the booming tattoo removal industry is set to jump from $478 million in 2019 to $795 million in 2027, according to Allied Market Research.